Tradeshow booth for Gramicci Clothing
Here is another booth I did for Gramicci Clothing. This time I took their look-book, which appeared as if it had been hand painted. I decided to make it seem as if you were walking through the pages of the book. I did this by painting giant canvases that were exact reproductions of the graphics in the book. Selecting bits of text from the book, I created large light boxes on the front facade wall. Once you entered the booth you were in a foyer. The main facing wall in the foyer contained a hand painted stencil of the company’s current manifesto from floor to ceiling.
